The Most Comprehensive Business Spanish Guide on the Planet [FREE]

Why You Should Learn Business Spanish Vocabulary

If you’re reading this, odds are that you’re learning Spanish and you have a career in the business world. Mastering basic Spanish for business and finance is a skill that offers exciting opportunities and opens new markets for you and your company. 

Moreover, bilingual employees get paid more, and learning Spanish for business professionals also enables you to communicate with the 53 million people in the US who speak Spanish and to the hundreds of millions more across Latin America whose native language is Spanish. 

How This Guide Works

The idea of creating this business Spanish guide is to provide you with the most complete resource on the internet. It covers Spanish business words, office vocabulary, marketing terms, and industry vocabulary. 

To make all the information provided here easier to manage, I’ve divided this Spanish business guide into eight sections. Each section includes vocabulary, dialogue, reading, exercises, and audio, as well as a free PDF file to download, print, and take with you anywhere you go.  

In this business guide, we cover the following topics:

1. Job seeking
2. Interviews and company business
3. Business communication
4. Market analysis
5. Launching a product
6. Preparation of an advertising campaign
7. The International Trade Fair
8. Presenting a product

We hope you enjoy this free Spanish business guide! Keep in mind that you can take a free trial Spanish class with us at Homeschool Spanish Academy where we make sure your fluency gets a major boost by our certified, native Spanish-speaking instructors. Join your free class here!

In addition to this guide, we have more blog posts that cover need-to-know office words, phrases, examples, and English to Spanish translation. 

Find that here:

• Spanish workplace vocabulary 
• Accounting guide in Spanish

1: Job seeking

To get into the business world, you first need to get a business job. This section offers a vocab list useful for a job search. Also, check out this article about human resources vocabulary centered on Spanish terms used by recruiters. 

Vocabulary

Audio

Now, listen to the job-seeking vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation between a recruiter and a job seeker. 

Spanish:

Solicitante:  Buenas tardes, vengo por el puesto de _______.
Contratador: Buenas tardes, ¿me permites tu currículum?
Solicitante:  Con gusto, aquí tiene. 
Contratador: Gracias. ¿Por qué quieres trabajar aquí?
Solicitante: Conozco la compañía y he escuchado muy buenas cosas sobre el ambiente de trabajo de aquí. 
Contratador:  Muy bien y dime, ¿por qué debemos contratarte?
Solicitante: Porque estoy capacitado para el puesto, tengo experiencia en puestos similares y soy una persona responsable y profesional. 

English:

Jobseeker:  Good afternoon, I’m applying for the position of ________.
Recruiter: Good afternoon, may I see your resumé?
Job seeker:  Sure, here you go. 
Recruiter: Thank you. Why do you want to work here?
Job seeker: I know the company and I’ve heard great things about the working environment here. 
Recruiter:  Good. Now tell me, why should we hire you?
Job seeker: Because I’m qualified for the position, I have experience in similar positions, and I’m a responsible and professional person. 

Reading

The following text is a reading comprehension exercise that includes all the words from the job-seeking vocabulary list. 

Spanish

Cuando se busca trabajo puede ser de mucha ayuda usar los servicios de una agencia de contratación o de un cazatalentos, quienes pueden conseguir una entrevista de trabajo con mayor rapidez. Durante la entrevista, el solicitante debe traer consigo su currículum vitae, ya que será lo primero que pedirá el contratador. Asimismo, el solicitante debe especificar la vacante en la que está interesado y preguntar acerca de las responsabilidades del puesto, el salario y las condiciones de trabajo. Si el contratador decide extender una oferta de trabajo al solicitante, éste deberá firmar ya sea un contrato fijo o un contrato temporal antes de tomar el empleo.  

English

When looking for work, it can be of great help to use the services of a recruitment agency or a headhunter who can get you a job interview faster. During the interview, the job seeker should bring their resumé, as that’s the first thing the recruiter will ask for. In addition, the job seeker should specify for which vacancy they are applying and ask about the job description, job title, salary, and job conditions. If the recruiter decides to extend a job offer to the job seeker, the latter should sign either a permanent or temporary work contract before taking the job. 

Exercises

Fill in the blanks using the words from the job-seeking vocabulary list presented above. 

2: Interviews and Company Business

Let’s focus now on company business vocabulary and a few specific interview-related terms in Spanish. 

Vocabulary

Audio

Now, listen to the interviews and company business vocabulary list. Focus on the pronunciation and repeat it to practice. 

Dialogue

The following is a reproduction of an imaginary conversation in a corporate office. 

Spanish:

Empleado 1:  ¿Quién es él? 
Empleado 2: ¿No lo conoces? Él es el dueño de la compañía. 
Empleado 1:  No sabía, es la primera vez que lo veo. ¿Y la persona con quién está hablando?
Empleado 2: Él es su socio. Empezó como gerente y tuvo tanto éxito que ahora es dueño de la mitad de la compañía.
Empleado 1: ¡Qué interesante! Se nota que los jefes son verdaderos emprendedores. 
Empleado 2:  Así es y eso se refleja en las políticas de la compañía que promueven la creatividad y el emprendedurismo. 
Empleado 1: ¡Me gusta trabajar aquí! Voy a la oficina corporativa, ¡hasta luego!

English:

Employee 1:  Who is that guy?
Employee 2: Don’t you know him? He’s the business owner.
Employee 1:  I didn’t know; it’s the first time I saw him. And the person he’s talking to? 
Employee 2: That’s his business partner. He started as the manager and had so much success that now owns half of the company. 
Employee 1: That’s interesting! You can tell that the bosses are true entrepreneurs. 
Employee 2:  Sure they are, and that’s reflected in the company policies that promote creativity and entrepreneurship. 
Employee 1: I like working here! I’m going to the corporate office now; see you later!

Reading

The following text is a reading comprehension exercise that includes all the words from the interviews and the company business vocabulary list. 

Spanish

Al fundar una compañía, un emprendedor se convierte en el dueño de la compañía. Puede tener uno o varios socios que aportan el capital para construir o rentar la sede de la compañía, y contratar a los empleados. Para esto, debe tener conocimientos de administración de empresas o contratar a un gerente que se encargue de todo el trabajo administrativo. Esta persona será considerada el jefe al interior de la oficina corporativa, aunque el dueño seguirá siendo el empleador. Finalmente las políticas de la compañía y los beneficios de los empleados deben ser acordados entre los socios y el gerente. 

English

To found a company, an entrepreneur becomes the owner of the company. They can have one or several business partners who contribute the capital to build or rent the headquarters of the company and hire the employees. For this, they should know about business management or hire a manager to do all the management work. This person will be considered the boss inside the corporate office, although the owner will still be the employer. Finally, the company policies and the employees benefits should be agreed upon by the business partners and the manager. 

Exercises

Fill in the blanks using the words from the interviews and company business vocabulary list presented above. 

3: Business Communication

It’s time to learn about business communication vocabulary and specific terms about corporate image and branding.

Vocabulary

Audio

Now, listen to the business communication vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation between two executives from the marketing and communications department.  

Spanish:

Ejecutivo 1: ¿Ya están listos el logotipo, el eslogan y la identidad de marca? 
Ejecutivo 2: Ya casi están listos. Todos de acuerdo a la estrategia de comunicación de la compañía. 
Ejecutivo 1:  Muy bien, los necesito para mañana antes de que enviemos el comunicado de prensa y convoquemos a una conferencia de prensa. 
Ejecutivo 2: Sin problema. ¿Quieres que esté presente en la conferencia de prensa para hacer relaciones públicas con los representantes de los medios?
Ejecutivo 1: Sí por favor y recuerda seguir las estrategias de nuestro plan de medios. 
Ejecutivo 2:  De acuerdo, ahí estaré. 

English:

Executive 1:  Are the logo, slogan, and brand identity ready? 
Executive 2: Almost ready. Each one follows the company’s communication strategy.
Executive 1: Very good; I need them for tomorrow before we send the press release and call for a press conference. 
Executive 2: No problem. Do you want me to be at the press conference to do public relations with the media representatives? 
Executive 1: Yes please, and remember to follow the media plan strategies. 
Executive 2: Sure, I’ll be there. 

Reading

The following text is a reading comprehension exercise that includes all the words from the business communication vocabulary list.

Spanish

El departamento de mercadotecnia y comunicación de una compañía es el encargado de definir tanto la imagen corporativa como la identidad corporativa. Asimismo, debe diseñar la estrategia de comunicación y la comunicación organizacional en todos sus niveles. Esto incluye cualquier logotipo, eslogan e identidad de marca que se requieran. También debe contar con un plan de medios que establezca los procedimientos necesarios para enviar comunicados de prensa y convocar conferencias de prensa. Finalmente, el departamento de mercadotecnia y comunicación es el responsable de lanzar campañas de publicidad, realizar el manejo de crisis cuando se requiera y entablar relaciones públicas en beneficio de la compañía. Todo esto deberá ser incluido en el informe anual de comunicación. 

English

A company’s marketing and communication department are responsible for defining the corporate image and corporate identity. In addition, it must design the communication strategy and the organizational communication at all its levels. This includes any logo, slogan, and brand identity required. It should also have a media plan that establishes the needed procedures to send press releases and call for press conferences. Finally, the marketing and communication department is responsible for launching advertising campaigns and engaging in crisis management and public relations when needed. All of this should be included in the annual communication brief. 

Exercises

Fill in the blanks using the words from the business communication vocabulary list presented above. 

4: Market Analysis

Let’s focus now on learning market analysis vocabulary and specific market research terms. 

Vocabulary

Audio

Now, listen to the market analysis vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation about market analysis using formal Spanish.

Spanish:

Ejecutivo 1: ¿Cómo va el análisis de mercado que te solicité la semana pasada? 
Ejecutivo 2: Bien, ya tenemos listos los datos demográficos y las estadísticas. Sin embargo, seguimos trabajando con el análisis de contenido y los grupos de enfoque. 
Ejecutivo 1:  De acuerdo. Recuerda que la segmentación de mercado es muy importante y no olvides enfocarte en nuestro mercado meta.  
Ejecutivo 2: Entendido. Tomaré una muestra de nuestra base de datos de clientes y aplicaré el error de muestreo necesario. 
Ejecutivo 1: Muy bien. Envíamelo por correo electrónico cuando tengas todo listo. 
Ejecutivo 2: De acuerdo.

English:

Executive 1: How is that market analysis that I asked you for last week going?
Executive 2: Good; we already have the demographics and statistics. However, we are still working on the content analysis and focus groups. 
Executive 1: Alright. Remember that market segmentation is very important and don’t forget to focus on our goal market.
Executive 2: Got it. I’ll take a sample from our customer database and apply the needed sampling error.
Executive 1: Excellent. Send it to me by email when you have it ready. 
Executive 2: OK.

Reading

The following text is a reading comprehension exercise that includes all the words from the market analysis vocabulary list.

Spanish

Antes de lanzar un producto al mercado, cualquier compañía debe realizar un profundo análisis de mercado, también conocido como investigación de mercado. Este análisis debe hacer primero una segmentación de mercado para identificar el mercado meta al que se quiere alcanzar y determinar la cuota de mercado deseada. Para esto es muy importante contar con una base de datos de los clientes, de donde se puedan conseguir los datos demográficos y otras estadísticas del segmento de mercado al que se busca llegar. Se debe tomar una muestra de la base de datos y considerar el error de muestreo para obtener resultados objetivos. Finalmente, herramientas como las encuestas y los grupos de enfoque nos proporcionarán mucha información a la cual habrá que realizar un análisis de contenido para definir las estrategias de mercadotecnia a seguir.

English

Before launching a product on the market, any company should do a deep market analysis, also known as market research. This analysis should first include a market segmentation to identify the goal market and determine the desired market share. For this, it’s very important to have a customer database where the company can get demographics and other statistics about the specific market segment. Then, it’s important to take a sample from the database and consider the sampling error to obtain objective results. Finally, tools such as surveys and focus groups will provide a lot of information to which it’s necessary to apply content analysis to define the marketing strategies to follow. 

Exercises

Fill in the blanks using the words from the market analysis vocabulary list presented above. 

5: Launching a Product

It’s time to learn Spanish vocabulary about launching a product and specific sales and business marketing terms. 

Vocabulary

Audio

Now, listen to the launching of a product vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation about launching a product between two executives from the marketing department.

Spanish

Ejecutivo 1: ¿Qué tan avanzado está el desarrollo del nuevo producto? 
Ejecutivo 2: Vamos bien, pero aún nos falta terminar el diseño de la etiqueta y el empaquetado. 
Ejecutivo 1:  ¿Y qué tal vamos de costos?
Ejecutivo 2: Los hemos podido mantener bajos. Lo que me preocupa es la distribución. 
Ejecutivo 1: No te preocupes por eso, usaremos los mismos puntos de venta de nuestros otros productos. 
Ejecutivo 2: ¡Excelente!

English

Executive 1: How is the progress on the new product development?
Executive 2: We’re progressing, but still need to finish the label and packaging design.
Executive 1: And how are the costs going?
Executive 2: We have managed to keep them low. I’m just worried about the distribution. 
Executive 1: Don’t worry about that, we’ll use the same points of sale from our other products. 
Executive 2: Excellent!

Reading

The following text is a reading comprehension exercise that includes all the words from the vocabulary list about launching a product.

Spanish

Para preparar el lanzamiento de un producto al mercado, es necesario trabajar primero en el desarrollo del producto, así como en el diseño de la etiqueta y el empaquetado. Durante este proceso es importante mantener los costos bajos y definir los puntos de venta y la distribución. Solo entonces se debe registrar la marca y comenzar las ventas directas a los clientes. Ya con la marca registrada, también se puede realizar un relanzamiento del producto para incrementar la cuota de mercado. 

English

In order to prepare for the launching of a product to the market, you need to first work in product development, as well as label and packaging design. During this process, it’s important to keep the costs low and define the points of sale and distribution. Then you can register your brand and start direct sales to the customers. Once with the trademark, you can also do a relaunching of the product to increase market share.

Exercises

Fill in the blanks using the words from the launching a product vocabulary list presented above. 

6: Preparation of an Advertising Campaign 

It’s time to learn Spanish vocabulary about the preparation of an advertising campaign and specific advertising terms. 

Vocabulary

Audio

Now, listen to the advertising campaign vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation about an advertising campaign.

Spanish

Ejecutivo 1: Llamaron de la agencia de publicidad para decir que ya está listo el anuncio espectacular en la Quinta Avenida. 
Ejecutivo 2: Perfecto, a la hora de la comida vamos a ver cómo quedó. ¿Qué sabes del comercial de televisión?
Ejecutivo 1: Me dijeron que estará listo el viernes. 
Ejecutivo 2: ¿Conseguiste que se transmita en horario estelar? 
Ejecutivo 1: Sí, pero saldrá un poco más caro de lo planeado. 
Ejecutivo 2: No importa, con el impacto de esta campaña publicitaria, las ventas superarán a los costos rápidamente. 

English

Executive 1: They called from the advertising agency to say that the billboard on Fifth Avenue is ready.
Executive 2: Perfect! During lunchtime, we’ll go see how it looks. What do you know about the TV ad?
Executive 1: They told me that it will be ready on Friday.
Executive 2: Did you manage to get the prime time?
Executive 1: Yes, but it will be a little bit more expensive than planned. 
Executive 2: It doesn’t matter; with the impact of this advertising campaign, sales will quickly overcome costs. 

Reading

The following text is a reading comprehension exercise that includes all the words from the vocabulary list about preparing an advertising campaign.

Spanish

Las agencias de publicidad se encargan de preparar las campañas publicitarias. Para ello diseñan una serie de anuncios publicitarios que pueden incluir anuncios espectaculares, anuncios de revista, anuncios de periódico, comerciales de televisión en horario estelar, publicidad a distancia, ventanas emergentes de internet y hasta cupones. La publicidad debe estar dirigida al público meta y contar con una circulación acorde con el alcance de la campaña publicitaria. 

English

Advertising agencies are responsible for preparing advertising campaigns. In order to do that, they design a series of advertisements that may include billboards, magazine ads, newspaper ads, TV commercials in prime time, telemarketing, internet pop-ups, and even coupons. Advertising should be directed to the target audience and have a circulation according to the reach of the advertising campaign.  

Exercises

Fill in the blanks using the words from the vocabulary list for preparing an advertising campaign presented above. 

7: International Trade Fairs

It’s time to learn Spanish vocabulary about international trade fairs and other sales and marketing events. 

Vocabulary

Audio

Now, listen to the International Trade Fair vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation about international fair trade.

Spanish

Ejecutivo 1: ¿Cuándo empieza la Feria de Comercio Internacional?
Ejecutivo 2: El 15 de marzo. Ya tenemos los pases de entradas y las reglas de la exposición. 
Ejecutivo 1: Muy bien. ¿Están listos los trípticos y los regalos de promoción?
Ejecutivo 2: Así es, solo nos faltan las placas y las tarjetas de presentación. 
Ejecutivo 1: De acuerdo, avísame cuando lleguen por favor. ¿Me puedes recordar cuánto costó el precio por metro cuadrado?
Ejecutivo 2: Claro que sí, fueron $500 USD por metro cuadrado. 

English

Executive 1: When does the International Fair Trade start?
Executive 2: On March 15th. We already have the fair passes and the exposition rules.
Executive 1: Are the leaflets and freebies ready? 
Executive 2: Yes, they are. We’re just missing the badges and business cards.
Executive 1: OK, let me know when they arrive, please. Can you remind me how much the space rate is?
Executive 2: Sure, it’s $500 USD per square meter.

Reading

The following text is a reading comprehension exercise that includes all the words from the vocabulary list about international trade fairs.

Spanish

La Feria de Comercio Internacional es un evento en el que compañías de todo el mundo exhiben sus productos y realizan relaciones públicas para dar a conocer su marca. Normalmente los puestos tienen un precio por metro cuadrado y son decorados con podios y exhibiciones portátiles que deben cumplir con las reglas de la exposición. En el directorio de la exhibición se encuentran todos los comerciantes que asisten a la feria y su ubicación en los diferentes pasillos de la misma. Los asistentes reciben un pase de entrada y una placa de identificación, e intercambian trípticos, catálogos y regalos de promoción.

English

The International Trade Fair is an event attended by companies from all over the world, where they exhibit their products and engage in public relations to promote their brand. Usually, the booths have a space rate and are decorated with podiums and portable exhibits that must respect the exposition rules. In the exhibit directory, you find all the companies attending and their location in the aisles of the fair. The attendants receive a fair pass and a badge, and they exchange leaflets, catalogs, and freebies.

Exercises

Fill in the blanks using the words from the vocabulary list about the International Trade Fair  presented above. 

8: Presenting a Product

It’s time to learn Spanish vocabulary about presenting a product.

Vocabulary

Audio

Now, listen to the presentation of a product vocabulary list. Focus on the pronunciation and try to repeat it at home. 

Dialogue

The following is a reproduction of an imaginary conversation about presenting a product.

Spanish

Ejecutivo 1: ¿Cuándo haremos la presentación del nuevo producto?
Ejecutivo 2: Dentro de dos semanas. 
Ejecutivo 1: ¿Ya tienes lista la actualización?
Ejecutivo 2: Sí, y también hemos redefinido el estilo y el concepto del producto. 
Ejecutivo 1: Excelente. ¿Habrá sesión de preguntas y respuestas? 
Ejecutivo 2: Claro que sí, justo al terminar con la comparación de productos. 

English

Executive 1: When are we doing the presentation of the new product?
Executive 2: In two weeks. 
Executive 1: Is the update ready? 
Executive 2: Yes, and we have also redefined the product style and concept.
Executive 1: Excellent. Will there be a questions and answers session?
Executive 2: Sure, once we finish comparing products.

Reading

The following text is a reading comprehension exercise that includes all the words from the vocabulary list about presenting a product.

Spanish

Al hacer la presentación de un producto nuevo es muy importante contar la historia de la compañía y profundizar en el concepto del producto, su estilo y la necesidad que satisface. Para captar la atención de los medios y clientes potenciales es necesario hacer una comparación de productos con la competencia y ofrecer un precio bajo y garantía de alta calidad. Asimismo es importante mencionar la posibilidad de obtener una actualización en el futuro y reservar un espacio para una sesión de preguntas y respuestas. 

English

When doing the presentation of a new product, it’s important to tell the history of the company and talk about the product concept, style, and the need that it satisfies. To catch the media and potential customers’ attention, you need to compare products with those of your competitor and offer a low price and guarantee of high quality. In addition, it’s important to mention the possibility of getting an update in the future and reserve some time for a question-and-answer session. 

Exercises

Fill in the blanks using the words from the vocabulary list about presenting a product.

Practice Your Business Spanish Vocabulary Today

Learning business vocabulary in Spanish opens doors and creates exciting opportunities in your career. With this comprehensive business guide that includes eight topics and downloadable PDF files, you have everything you need to make the business news as the new entrepreneur taking the Spanish-speaking market by storm. 

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Luis F. Dominguez

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Luis F. Domínguez is a freelance writer and independent journalist interested in travel, languages, art, books, history, philosophy, politics and sports. He has written for Fodor’s, Yahoo!, Sports Illustrated, Telemundo, and Villa Experience, among other brands of print and digital media in Europe and North America.

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